Arby’s wanted to show off their big personality with one-of-a-kind shoppable swag. They tasked my team at Moxie/FKA with concepting and executing their swag store: ArbysShop.com. We created tons of seasonal swag, rare drops, and niche collectables for Arby’s: a bowling collection, Arby’s d&d dice featuring tiny hats inside each one, a swimwear collection, Jamocha Shake-themed loungewear, dog toys, and more.
a creative copywriter 🙃
