When AffiniPay grew from a payments company into a full professional platform, it needed a new name and a new digital home. Enter 8am.
I wrote copy for the new 8am site, shaping an aspirational yet human voice that brought warmth to the precision of the technology. I also worked directly with the client to guide the copy through review and secure approvals across the launch.
After launch, page views increased 157%, active users increased 175%, and marketing-qualified leads increased 320%.
